Yasmeen Nasser is a brand strategist with over a decade of experience shaping global brands, go-to-market strategies, and customer narratives across some of the world's most recognized organizations.

Her career spans Kraft Heinz, KidZania, and GS1 Canada — where she led brand strategy, product marketing, and integrated campaigns across retail, digital, and experiential environments. From launching new product lines at Heinz to rebuilding a loyalty program that added 100,000+ members at KidZania, Yasmeen's work has consistently translated strategic thinking into measurable results.

After years of watching businesses invest heavily in marketing without a clear strategic foundation, she founded Build Better Brands — a consultancy dedicated to helping founders and growing companies build brands that customers understand and trust.

When you work with Build Better Brands, you work directly with Yasmeen. No junior handoffs. No account managers. Just senior-level strategic thinking applied directly to your brand.